In recent years, the communication vision of the Italian National Blood Centre (CNS) has been to portray itself as an incubator of ideas open to novelties and above all to dialogue. The main objective is to find, along with other players in the sector and new interlocutors, a “path” that was not dogmatic but a source of inspiration for renewing blood donation, two words with multiple related meanings. Blood donation seen as a mobiliser of civic sense, promoter of wellbeing and health, aggregator of cultures, advocate of a sense of belonging, creator of new ways of living in a community, and inspiration to embark on a path of awareness of one’s own body and the biology behind it. Along with many partners working in the worlds of culture, communication, education, entertainment and art, we have explored and will continue to explore new ways to bring young and elderly alike closer to the world of transfusion medicine and, through it, closer to scientific culture and solidarity.
The communication activities of the CNS are divided into the following areas:
- Identifying strategies and expert partners to communicate through innovative languages and media the role of transfusion medicine and the meaning of blood donation and its connection with healthy lifestyles in the health and social spheres
- Strengthening the network of alliances with the Third Sector, with Bodies, Institutions and other social actors and “ethic-oriented” private enterprises involved in the Blood System
- Promoting the image of the CNS at special institutional, scientific, and educational events
- Participating in Science Festivals and Forums dedicated to the dissemination of science and the promotion of social participation
- Organising social information/dissemination and awareness-raising campaigns
- Fostering relations with the media and press office
- Creating multimedia publishing products to reach all target audiences for information, dissemination and promotional purposes
- Editing and editorial co-ordination of the CNS website
- Conducting surveys, and organising communication campaigns and awareness-raising events to bring young people closer to the culture of blood donation